10 tactics pack shot

Go straight to the 10 Tactics website


10 Tactics provides original and artful ways for rights advocates to capture attention and communicate a cause. It includes a 50-minute film documenting inspiring info-activism stories from around the world and a set of cards; with tools tips and advice, for you to work through as you plan your own info-activism. Volunteers have now created subtitles for the 10 Tactics film in more than 20 languages, while the support materials are available in three languages.


10 Tactics features 35 info-activism stories told from the point of view of advocates in 24 different countries including Lebanon, India, Tunisia, Egypt, Kenya, Indonesia, South Africa and the UK.


Highlights include accounts of:


  • Noha Atef's blog, TortureinEgypt.net, which led to the release of illegally detained prisoner.
  • The use of YouTube karaoke videos to raise awareness about sex workers rights in Cambodia, told by Dale Kongmont.
  • FrontlineSMS being used for citizen reporting during this year's violent clashes in Madagascar, discussed by, creator of the software, Ken Banks.


The cards are designed to complement the film with examples from the video, a detailed case study, and tips and advice on how you can use the same tactics effectively in your own work.


Visit the 10 Tactics website to watch the film, download the cards and find out when a screening might be happening near you.


"10 tactics presented innovative strategies for using information for advocacy in such an engaging and easy to understand manner. The ideas were extremely practical and I felt that we could easily translate many of them into our work situations. We showed the film at a training workshop for women activists and it generated a lot of discussion and sparked ideas for new ways of doing our work."

Oreoluwa Somolu, Women's Technology Empowerment Centre - W.TEC, Nigeria.


This resource was first published in December 2009. All the content is licensed under Creative Commons Attribution-Share Alike 3.0 Unported License.